Product Category Recap
Let’s recap quickly.
Core products are the basics of any niche or industry. That includes products or services like web hosting, books on the basics of accounting, information products about “How to lose 10 pounds in 10 days” and more.
Core products appeal mostly to those who are new online, also called “Newbies”
They are easy to sell because they are often bought on impulse and because the company you are promoting will often have a sophisticated selling system in place.
Feeder products are products that lead in naturally the next sale by being “useful but incomplete”
Feeder products appeal to Newbie and Intermediate buyers as well.
Today products include things like product launches, seasonal sales and products that are being “retired” or taken off the market for a long period of time. These are hot and heavily promoted. They have a short shelf life.
Today products appeal to all types of buyers.